Why Is It Easier To Submit A Complaint Than A Compliment?
A recent post on Violent Acres, describing her frustration in trying to give positive feedback for a Starbucks employee, reminded me of a similar incident I had at a local Target. Normally, at the Target near our apartment, the cashiers are either painfully slow, talking to each other while ringing up your stuff, avoiding eye contact with you at all costs or all of the above. It’s downright unpleasant to check out, but sometimes you just have to buy toilet paper and shampoo, so you find yourself waiting in line while your cashier seems to be struggling to remain conscious as they ring up your items, and bag them, one… by… one…
On this particular evening though, we were met by a vivacious, cheerful, polite and efficient cashier, who said hello to us, rang everything up in a timely manner, and then thanked us. I was almost in shock, having adjusted to the machine like cashiers. I walked straight over to the courtesy counter and waited patiently in line. Once I got to the front I told the girl behind the counter than I was very impressed and that the cashier had given us the best service we’ve had at that particular Target. She sort of grinned and said something like “that’s good.” I asked if she could pass it on to the cashier’s supervisor and she replied
“I don’t even know her name.”
“But surely you could look it up off of my receipt,” I insisted, as I handed her my receipt, and pointed to the correct lane.
“Well, not really. You could fill out a customer comment card though”
“But if I don’t know her name, would it ever get back to her?”
“Probably not.”
Frustrated, we left. Maybe she was promoted, but I haven’t seen her since then. Perhaps I should have left a Customer Comment Card about the courtesy desk employee being unable to help me. That probably would have gone straight to management and she would have been given a verbal warning or something, but it’s not her fault that the system is designed for complaints.